{"id":6524,"date":"2020-09-28T14:26:14","date_gmt":"2020-09-28T13:26:14","guid":{"rendered":"http:\/\/www.panariagroup.it\/?p=6524"},"modified":"2020-09-28T14:26:14","modified_gmt":"2020-09-28T13:26:14","slug":"the-anthology-impact","status":"publish","type":"post","link":"https:\/\/panariagroup.o-one.net\/en\/news\/the-anthology-impact\/","title":{"rendered":"The Anthology Impact"},"content":{"rendered":"

During Design City Milano, which will enliven the city with events and talks about design from 28 September to 10 October, Lea Ceramiche will present Anthology<\/strong><\/a>: a collection based on a combination of the most advanced technologies and a sophisticated aesthetic research, resulting in a distinctive solution. Traditional subjects, such as stone and marble<\/strong>, merge in a single product, creating a sophisticated, surprising result that is not present in nature and that boasts a completely original tactile effect<\/strong>. The careful and tasteful combination of distinctive ingredients produces 5 completely different subjects<\/strong> with a strong and uncompromising character.<\/p>\n

The collection is the fruit of a new collaboration that Lea Ceramiche, drawing on its many years of experience in design, has initiated with an established professional in the field, architect Ferruccio Laviani<\/strong>.<\/p>\n

The architect, in the Lea Ceramiche showroom in Via Durini, devised \u201cThe Anthology Impact\u201d<\/strong>: a story that originates in space and that continues in the centre of Milan.<\/p>\n

 <\/p>\n

\n

\u201cRepresenting and communicating a product through a showcase is always extremely exciting: creating a set-up is like making a video clip: you have a track (the product) and you have to tell its story,\u201d <\/em>comments Ferruccio Laviani. \u201cI wanted to transfer, through a simple and immediate design language, the concept underlying Lea Ceramiche\u2019s Anthology collection, which is inspired by a material research connected to a mineral universe with different colour shades and tactile variations\u201d<\/em><\/p>\n<\/div>\n

 <\/p>\n

The result is a disruptive set-up, which focuses attention and energy on a large central meteorite that crosses the window of the Lea Ceramiche showroom. The showcase becomes the large porthole of a spaceship and allows passers-by and visitors to discover the collection from the outside and then continue inside the showroom in a sort of space walk accompanied by an astronaut.<\/p>\n

 <\/p>\n

\n

\u201cFor Lea Ceramiche, Anthology represents the result of deep aesthetic and technological research: it is the fruit of the expertise of a brand that has always believed in the value of distinctive projects and innovation as a means of investigating unique and disruptive expressive territories,\u201d comments Andrea Anghinetti, brand manager of Lea Ceramiche. \u201cLaviani has reinterpreted the collection, telling a fascinating and impactful story and thus beginning a new collaboration with the company.<\/em><\/p>\n<\/div>\n

 <\/p>\n

This astonishing set-up will therefore showcase a new collection that is the result of a deep and mature stylistic research, accompanied by the application of the best production and decorative technologies available.<\/p>\n

 <\/p>\n

\u201cThe Anthology Impact<\/strong>\u201d<\/a><\/h3>\n

From 28\/09 to 10\/10 2020<\/strong><\/p>\n

Lea Ceramiche Showroom<\/p>\n

Via Durini, 3, 20122 Milan<\/p>\n","protected":false},"excerpt":{"rendered":"

During Design City Milano, which will enliven the city with<\/p>\n","protected":false},"author":2,"featured_media":6521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-en"],"acf":[],"yoast_head":"\nThe Anthology Impact - Panariagroup Industrie Ceramiche S.p.A.<\/title>\n<meta name=\"description\" content=\"During Design City Milano 2020, Lea Ceramiche will present Anthology: a collection based on a combination of the most advanced technologies and a sophisticated aesthetic research, resulting in a distinctive solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panariagroup.o-one.net\/en\/news\/the-anthology-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Anthology Impact - 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